Normally, I'd think you're 100% right. But, I think the way Neon does it makes it far more worthwhile. The issue with other games is they don't capitalize on the concept enough, I think that's why, at least for me, this game feels entirely different in a good way; it's really made me reconsider design decisions that I'm normally very against.
For example, the scene you're referencing isn't entirely honest because there's more to it; waking up in a different place or state the morning after Ashe's date, and getting a different start to your MC's day, really does feel great if you're replaying the game. Being privy to certain minor details about characters as well; my 1st playthrough, maybe I missed something, but on the 2nd playthrough, I catch it and have more insight into a certain character's thoughts or behavior. I think you underestimate things like that, and they enhance the magic of replaying a game that I think players imagine, but never quite get.
None of this of course is a selling point for players who are totally against replay value design, but then again, they're not quite the target audience.